The challenge
Beyond standard merch
Beyond standard merch
FROM FAN ITEM
TO COLLECTIBLE.
Event merchandise often disappears into a sea of repeated logos and familiar formats. Winter Hockey Games needed a product with the energy of the occasion and enough character to become part of the memory.
REHAB PAINTS® turned each cap into a tactile, limited-edition identity piece. Player connection and live-event storytelling moved the product beyond merchandise—and the collection sold out before the game began.
