The challenge
A national identity in motion
A national identity in motion
ONE TEAM.
A DISTINCTIVE MARK.
Official team products carry national symbols, partner requirements and strict functional expectations. The opportunity was to add an unmistakable visual energy without competing with the Czech Olympic Team identity.
REHAB PAINTS® translated Czech red, white and blue into a tactile surface system across apparel, footwear and equipment. The result feels collective and official while every application retains movement and human character.
