The challenge
Make technology personal
Make technology personal
FROM DEVICE
TO IDENTITY.
Smartwatch accessories are typically standardized and interchangeable. Samsung invited Project Rehab to create a limited product with a visibly different character—without losing the function and comfort of an everyday watch band.
REHAB PAINTS® brought a tactile, hand-finished surface to hybrid leather. Each composition carries movement and individuality while remaining made for daily wear and retail presentation.

