Samsung Galaxy Watch with custom REHAB PAINTS leather straps
Case study 02 · Consumer technology

SAMSUNG
× REHAB

A limited edition of hybrid leather watch bands turned a daily-use technology product into a wearable piece of identity.

PartnerSamsung
ProductGalaxy Watch bands
SurfaceHybrid leather · 20 mm
DeploymentSamsung retail

FROM DEVICE
TO IDENTITY.

Smartwatch accessories are typically standardized and interchangeable. Samsung invited Project Rehab to create a limited product with a visibly different character—without losing the function and comfort of an everyday watch band.

REHAB PAINTS® brought a tactile, hand-finished surface to hybrid leather. Each composition carries movement and individuality while remaining made for daily wear and retail presentation.

TECH YOU
CAN FEEL.

The collaboration proved that REHAB PAINTS® can move beyond apparel and perform on leather-based consumer accessories—bringing physical texture, collectibility and a premium visual identity into technology retail.

Limited edition · Retail deployment · Daily-use surface validation